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Conscious Products

Eco-friendly & sustainable products

BeautyWellness

Green And Beige, A Clean Beauty Brand launches body scrub and body lotion

by Team Conscious Carma
written by Team Conscious Carma

Established by Dr Merin Liza Jacob, Abraham Marett, and Jacob John, Green And Beige was with an aim to protect their children from unnecessary chemicals in the name of face/skin/hair care, that would do more harm than good.

Green And Beige look to help consumers tackle their skin and hair issues with products created to work holistically Following a policy of complete transparency, the labels reveal every ingredient that goes into making each of its products, in scientific terms as well as layman language, allowing customers to know exactly what goes into their products.

The brand launched its Body Care range in April 2021, with marquee products like its most unique and reputed Armpit Mask that tackles body odour and addresses years of stubborn, ingrained deodorant build-up, allowing the sensitive underarm skin to finally breathe. Its range of human, environment, and aquatic life safe products also includes deep hydration body butter, exfoliating coffee body scrub, intense hydration body lotion, and several soaps for dry skin, normal skin, and baby skin.

Their latest product additions are as follows:

1) Body Scrub Exfoliating Coffee Scrub: It is important that your body scrub has the right ingredients to help you exfoliate, without leaving your skin too dry. And also that your exfoliator helps smoothen skin. Coffee is our chief ingredient and it boosts collagen levels and reduces the premature ageing of the skin. Cocoa butter and moisturizing oils then help smoothen skin. Give yourself a scrub at home and come out glowing (and feeling like a million bucks).

Application: Apply on wet skin, massage gently using circular strokes to remove surface dead cells and polish the skin. Leave on for a minute or two to allow the ingredients to work their way under the skin. Rinse off with water. Pat dry. Use twice a week, ideally

Price: INR 949 Availability: https://www.greenandbeige.com/shop/skincare/body-scrub/

2) Body Lotion- Intense Hydration: Skin lotions are one area we are spoiled for choice. And maybe that is the reason that the entire space is a little soiled. There are enough and more products floating around and even more claims. This is why it is essential to know what you are applying to your skin and more importantly, what you need to. This Green And Beige body lotion is created from vegetable oils, the lamellar structure of this lotion makes it quick-absorbing and therapeutic to skin and senses. It rehydrates skin, revives rough and dry spots, smoothens calluses, and softens rough skin. And most important, it is not sticky and does not make your skin feel oily.

Application: Apply onto towel-dried skin immediately after a shower. Use as often as required.

Price: INR 1599

Availability:https://www.greenandbeige.com/shop/skincare/body-lotion-2/

With a strategic outlook, Green And Beige envisions being among the Top 10 promising brands in India by 2022 and becoming the preferred brand for customers for their skin, body, and hair care. Furthermore, the brand will be opening international shipping by April 2022 and will foray into ASEAN and the Gulf markets by Q3 of 2022.

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Conscious ProductsFood

Pahaadi Organics – an organic venture by a 16-year-old

by Team Conscious Carma
written by Team Conscious Carma

Aryan Kaistha, a 16-year-old, class XII student living in a village called Naggar just 20km from Manali, started Pahaadi Organics in May 2021.

“I was inspired by such similar ventures promoting healthy organic food of the hills and decided to start one myself during the COVID 19 lockdown of 2021.  My goal was to help the small traditional farmers as well as to provide chemical-free and healthy food to our customers from cities where such products are rarely available. So I decided to buy my produce from villages and small farmers to help them out during the lockdown since they didn’t have much income during that time”, says the young entrepreneur.

I found many farmers who grew things like rajma and red rice using traditional methods without any chemicals, instead using organic fertilizers like cowdung and compost and I decided to start with that. I also found a very rare type of honey here which was collected from traditional Himalayan beehives. They are of 2 types, one is a hollowed out log and the second is a box attached to the wall of the house. This honey is really dense and tasted like nothing I’ve ever had before. My customers loved it too. 

Soon, I added himalayan ghee for which demand was quite high. Our ghee comes from Himalayan cows which are kept in traditional himachali households for cowdung to use as fertilizer and milk, from which ghee is made using traditional methods. We don’t buy any of our produce from farms but instead, we go house to house looking for it. For example our ghee is collected in little quantities from local villagers who keep some cows at home for personal needs and to sell the surplus.

Currently, he is handling all of it himself with some help from his dad, who helps in finding the produce in villages.

The main challenge, in the beginning, was to get my first customers but after that, as the brand grew, it became easier. 

Slowly, I started distributing some of my products in shops around my place and we got quite good feedback from there as well. Now I am also planning to add different kinds of local nuts and dry fruits for sale as well.

This year I also tried to sell some organic fruits like persimmons and some apples which went quite good! Although people didn’t know much about persimmons and they are not available in states other than Himachal and Uttarakhand and they were trying them for the first time. They absolutely loved them! “So for next year I can expect to get more orders as people tasted them and know what they are already”, says the bullish young kid. Next year I am also planning to introduce other fresh fruits like plums, pears and apricots.

What’s more, this young chap has also created the website on his own by learning it online. And his future plan is to expand his business to benefit as many farmers and customers as possible.

Availability: www.pahadiorganics.in

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AccessoriesConscious ProductsSustainable Startup Stories

Osia Osia – Handcrafted Luxury herbal soaps from India to the World

by Team Conscious Carma
written by Team Conscious Carma

Inspiration behind Osia Osia

With more than 2 decades of owning a successful clothing export brand, Naren Jain along with his Son Harsh and daughter Anushree, ventured into an entirely different domain in the year 2017, all because of their strong desire to make a difference.  We wanted to make natural and organic soap accessible to everyone, as it is a commodity that is being used daily by everyone and is a major source of chemicals being absorbed by the skin.  Also, as the essential oils have therapeutical, it helps relieve stress and remove the negativity from the mind and the body. 

“Osia Osia delivers old-world wisdom of ancient wellness practices. Ayurveda and meditation are nature-inspired beauty remedies. We aim to provide a zen-like experience when you use our product which will not only pamper your body but also calm your soul”, say the founders. 

Journey and important milestones

It took a year of rigorous R&D, setting up factories in Bangalore and Delhi, finding the best sources for organically grown natural herbs and oils, skilling and training the artisans in the art of soap making through exclusive training sessions being conducted by the experts. Utmost care has been taken to minimize the carbon footprint, from raw material sourcing to manufacturing as well as packaging. Handcrafting nearly 20 varieties of soaps, providing livelihood to over60 craftsmen and using reclaimed wood to make packaging boxes, Osia Osia is continuously working towards adding value to the product as well as preserving the environment.

Osia Osia was finally launched in 2018 in India and Europe through a joint venture.  Offline, the product is available in the duty-free shop at Terminal 3 of Delhi Airport and online it’s available in all the online retail channels viz Amazon, Flipkart, Snapdeal, Nykaa, etc as well as through its website, www.osiaosia.com.  In Europe, the product is available in leading stores in France and Switzerland all online. 

In 2019, it entered the Hongkong market through a distributor network and is available both online and offline.  It’s also, available in World’s biggest luxury retail chain Harvey Nichols.  Among the offline stores, through a joint venture partner and 

In 2021, the brand has just signed a JV with US leading brand Zeze and is available online on Amazon and Etsy, among others and will soon be available in more than 100 stores all across the US. 

Osia Osia wooden box

Growth, Expansion Plans and Vision

Osia Osia is witnessing 100% year on year growth and is planning to add a complete range of wellness and body care products. The brand’s vision is to make Osia Osia a household name globally as the most authentic, luxury and organic herbal  body care and wellness brand 

Shower Meditation coined by Osia Osia 


– EVERY TIME YOU TAKE A SHOWER, VISUALISE WASHING AWAY YOUR STRESS AND NEGATIVE KARMA.  LET IT ALL GO DOWN THE DRAIN AND FEEL THE LIGHTNESS IN YOUR BODY

– ENVISION THE POWER OF ESSENTIAL OILS WASHING AWAY YOUR NEGATIVE THOUGHTS, SAD FEELINGS, REGRETS, ANGER AND DEPRESSION

– CONCENTRATE ON THE FEEL OF OSIA OSIA BATHING BARS UPON YOUR SKIN

 – ENRICH YOUR MIND AND BODY WITH THE AROMA OF HERBS AND ESSENTIAL OILS

– GET READY FOR A NEW BEGINNING

Price: Rs.295 – 495

Availability: www.osiaosia.com, all leading online retail platforms like Amazon, Flipkart, etc

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ApparelConscious Products

The Hemp Studio for a guilt free and pro environment fabric shopping

by Team Conscious Carma
written by Team Conscious Carma

The Hemp Studio is a planet-first slow fashion brand. We aim to not only inspire but provide means for the shift to Sustainable Fashion. 

Our Cause

In recent years, the term sustainability has gained traction and people have started caring for the environment. People have started watching what they eat and turning to all things organic in aim to reduce hazards to the environment. We have become conscious about using plastics and the tremendous amount of waste being gathered in landfills, devoid of the scope of decomposition. We talk about Grossly Polluting Industries (GPIs) like power plants, chemical units, pulp and paper plants, distilleries, causing immense water pollution.

One thing many of us fail to understand is that one of the three basic needs – Clothing – is also one of the Grossly Polluting Industries. Studies indicate 5% of all landfill waste, 20% of industrial water pollution and 10% carbon emissions globally comes from the textile industry. The textile industry harms land and water both due to extensive use of pesticides and fertilizers. 

To meet the international goal of limiting global warming to 1.5C, emissions will need to drop by half by 2030 and reach net-zero by mid-century, but as per reports most industries are progressing far too slowly to meet their targets. 

There is a dire need of decarbonizing using sustainable alternatives, reducing the carbon footprints in every industry and work on reversing the adverse effects already caused till date.

Our brand The Hemp Studio was born out of this very need

Hemp Studio by its very nature tackles the environment related issues other fibres bring to the table, that’s why we call it Nature’s BFF. It can grow with little to no need of chemicals and instead enriches the soil where it grows, to the extent that it even works as a cover crop and acts as a carbon sink to reduce greenhouse gases

That’s why we’ve developed Hemp fabrics to help people shop new clothes guilt-free and pro-environment.

Moreover, Hemp has excellent durability, is anti-microbial and protects your skin from harmful UV rays. It gets softer with every wash and its breathable nature enables it to regulate your body temperature making it the perfect all-season wear

Our Journey

Unlike our recently launched brand, the team behind The Hemp Studio is not a newly constituted team. We have been in the Textile Industry for almost a decade now with a constant focus on sustainable textiles.

We started off with Linen yarns in 2012 and entered Linen fabric manufacturing in 2015. 

As John F. Kennedy said, “Leadership and learning are indispensable to each other”. While we were educating people about how sustainability and premium wear can go hand in hand, we ourselves learnt about the Sustainable Wonder Crop “Hemp”.

In 2018 we laid foundation of a separate division to focus on Hemp alone. After over a year of R&D and making small quantities of Hemp fabrics we launched a portfolio of 50+ fabrics with stock availability in the B2B market just before the lockdown.

Fortunately, the lockdown kind of worked in Hemp’s favour since the industry got time to study about the benefits of this fabric. We had exceptional response to our fabrics and often found ourselves short of stock since many start-ups, designers and garment brands emerged in the lockdown.

The final milestone for us was to expand our reach and bridge the gap between us and the end consumer through our own brand. The Hemp Studio aims to enlighten the masses about Hemp and offer easy access to sustainable clothing.

Since our online store launch in October, we have received an overwhelming response. The thing we love most is that people are curious about hemp, and many are eager to connect with us. We’ve got several people reaching us on WhatsApp to gain knowledge about Hemp before buying and even take suggestions from us while making a choice from our 100+ fabric options

With the lovely response we have taken further efforts towards our cause and have eliminated plastic in our packaging. Our fabrics are packed in handy bags made from surplus cotton/linen fabrics, which the customer could either reuse or pass on to the needy. 

We have also switched to 100% wood-free handmade seed paper, made from cotton scrap, for our little Thank You cards as an effort to further reduce our collective carbon footprint by gifting a plant with each order.

Our Products

We bring you intricate patterns woven right into the fabric in our Jacquard collections.

The Stripe/Checks collection takes you back to classics with its white and natural stripe/checks patterns.

Piece Dyed collection offers a range of light and deep solid colours whereas our Yarn Dyed collection brings unique shades in the fabric by its one side dyed pattern.

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ApparelConscious Products

Metro Shoes launches its eco-friendly ‘Nature Pro’ footwear collection for Men

by Team Conscious Carma
written by Team Conscious Carma

Nature Pro Collection made from Merino wool and recycled plastic bottles; shoes that can be recycled, use locally sourced material, and decompose naturally without harming the environment

Indian footwear retailer Metro Shoes has launched a new eco-friendly collection titled ‘Nature Pro’ for men. The range offers footwear made using Merino wool tagging the collection — ‘The Pair That Cares’ as well as from recycled PET plastic bottles.  . The range offers footwear made using Merino wool tagging the collection — ‘The Pair That Cares’ as well as from recycled PET plastic bottles. 

For decades, the brand has been associated with creating stylish, functional, and durable shoes. The new extensive sustainable collection is 100% natural and eco-friendly and aims to reduce the carbon footprint on the earth by developing an innovative range of shoes that have zero impact, can be recycled, use locally sourced material, and decompose naturally, without harming the environment.

Range made from Merino Wool —The Pair That Cares

World over, Merino wool is known to be the finest wool sourced from Merino sheep using sustainable farming practices. Every year, these sheep produce a new fleece, making their wool a completely renewable fiber. Metro Shoes uses high-quality merino wool sourced mostly from Australia and New Zealand. These shoes are cruelty-free, lightweight, and can be comfortably worn without socks as they keep the feet warm in winter and cool in summer.

The natural fiber allows breathability, helps keep feet dry and sweat-free, and is odor-free. 

Nature Pro’s Merino collection is priced from Rs. 3,290 onwards and is available in a range of colors including black, tan, brown, cherry red, and indigo. The brand has roped in ace youth icons Harshvardhan Kapoor and Varun Sood to shoot slick video clips detailing the collection’s unique features. 

Varun – https://www.youtube.com/watch?v=xBYRDDfZbPAHarshvardhan – https://www.youtube.com/watch?v=nrvrof1esbM

Eco-friendly PET bottle range

Metro Shoes’ eco-friendly PET bottle range is made from plastic sourced from, beaches, oceans, and garbage that is further processed and transformed into fabrics that are used in the shoes. The Nature Pro collection address this problem as it recycles 1000s of PET bottles to create the first collection of loafer-style slip-on shoes for men.

These soft, comfortable, and durable shoes are priced at Rs. 2,690 onwards for a pair and are available in colors like grey, blue, green, and black. This washable and sustainable collection does not generate heat and always keeps the feet comfortable and cool.

Pick your Nature Pro shoe today and be a part of Metro’s sustainable journey. 

Do your bit for Planet Earth — One little step can help change the world. In connection with the campaign, Let There be Bright, the company is taking steps into making the world a brighter and more sustainable place.

Availability – The Nature Pro Collection range is available in all Metro stores across India and on the online platform https://www.metroshoes.net/sustainable-shoes.html

About the Brand 

In the year of liberation, 1947, a lone shoe store opened its doors to the public in Colaba, Mumbai. Metro Shoes, the brand, is now a household name in India. Over the past seven decades, the company and the brand have become synonymous with unmatched quality, skilled craftsmanship and high-fashion products in the footwear industry.

Metro Shoes has a countrywide network of retail stores at more than 200+ locations across 100+ cities in India designed to bring customers, an extensive collection of footwear and accessories to suit their every need. What began as a single outlet in Mumbai has today grown into a nationwide chain of exclusive fashion footwear and accessories stores for the entire family.

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CarbonCraft™
Conscious ProductsInteriors

CarbonCraft™: World’s first Tile made using upcycled carbon

by Team Conscious Carma
written by Team Conscious Carma

CarbonCraft™, a Goa-based startup by Tejas Sidnal, has developed CarbonCraft™ Tile – a first of its kind to be made using upcycled carbon – that aims to prevent carbon emissions at scale through conventional building elements.

CarbonCraft™

Once in a lifetime pandemic has claimed over 2 million lives while air pollution kills 4.2 million people every year. 14 of the world’s 20 most polluted cities are in India. This is the most important health risk of our time. Among the toxins present in the polluted air, Particulate Matter (PM particles) are the most dangerous. Presently, 9 out of 10 people live in places where air quality exceeds WHO limits.

Air pollution has two problems:

  1. How to capture or collect carbon?
  2. What to do with the captured or collected carbon?

It is essential to address both of them to solve the big problem of air pollution completely. From our journey so far, we realised that there are various methods to capture/ collect pollution, but the next big question is what to do with the resulting carbon. Either they have to be burnt or dumped polluting our air, land & water. This directed us to solely focus on the potential and scarcity of carbon utilization solutions as our long term vision.

We have been encountering multiple companies who are addressing the first problem from tyre pyrolysis waste, crop burning, ambient pollution and indoor pollution. Previously we collaborated with one of them to build upcycled carbon products. Our cross collaboration mindset has helped us understand and look for solutions beyond mainstream understanding of air pollution. As we move ahead, we envision to solve air pollution from multiple aspects of industries, geographies, and people. CarbonCraft™ is set out to find alternate ways to upcycle this carbon into new useful forms especially for the building and construction industry. We collaborate with various capture capture/ collection companies to develop higher-grade carbon upcycled products for businesses and end consumers. Through this process, one of the carbon utilisation problems we identified was intriguing and required our immediate intervention.

Causes of air pollution have always been seen from a mainstream point of view which is through exhaust emissions from vehicles, chimneys, and factories. The frightening and apparently invisible problem is that while exhaust emissions have been tightly regulated for many years, waste tyre management is totally unregulated. With the ever-increasing growth and demand for tyres for all types of vehicles especially Electric Vehicles, the result is a humongous accumulation of waste tyres in India and other countries.

There are only two ways to deal with tyre wastes. Open incineration or Pyrolytic degradation. While the former is obviously dangerous and prohibited, the later, pyrolytic degradation of tyres at pyrolysis factories, is considered a safe way to break down tyres to oil, steel wires and tyre pyrolysis waste called recovered carbon black (rCB). 100 million waste tyres are generated in India each year, and there are over 600 registered pyrolysis plants. An estimated

1.5 lakh tonnes of this carbon waste are produced. So far, there has been no repurposing of this material other than burning at cement and bricks kilns as a cheap fuel. This causes particulate matter air pollution around the surrounding areas of the factories leading to poor air quality levels.

Every country has the waste management problem of waste tyres and its recovered carbon waste due to its no alternative-use case other than burning at kilns. We identified this unnoticed burning of recovered carbon waste from tyre pyrolysis as a behemoth problem especially in India which has become a serious environmental issue. In recent years, the Government has taken stringent steps and, in fact, banned a large number of pyrolysis plants to regulate the issue in certain states.

CarbonCraft™: World’s first Tile made using upcycled carbon

CarbonCraft™ Tile is the first tile to be made with upcycled carbon by using recovered carbon waste as a resource. Since this material is only used to be burnt at cement kilns, we create a positive impact by repurposing this material as a building resource. Thus, we prevent air pollution through CarbonCraft™ Tiles.

Solving this problem of air pollution at scale is deeply instilled in our methodology.

Is Air Pollution only a Technological Challenge? It then dawned on us that it required an Architectural intervention to solve this issue at scale. We connect the volume-based waste management problem with the volume intensive material consuming industry with a larger intent to foster a circular economy in the material supply and consumption.

The building & construction industry is the largest consumer of raw materials and responsible for 39% of total energy-related carbon emissions according to the World Green Building Council. If 1% of this industry consumed the waste rCB as a resource, the impact will be phenomenal and would prevent it from being used as a cheap fuel material.

The annual global tile consumption is about 170+ billion sqft, and India alone consumes 9+ billion sqft. In addition, India is the second-largest producer of ceramic tiles in the world. Tiles have become a necessity for both interior and exterior spaces. So, the scalability of the product is directly proportional to the market consumption. Every sqft of CarbonCraft™ Tile is equivalent to preventing the effect of 25 kgCO2e (according to our calculations based on the GEF report on Black Carbon). An average apartment uses 500 sqft of tiles which can prevent over 12 tCO2e. So, one can imagine the scalability of climate action we can achieve by helping consumers to open up new choices like this.

CarbonCraft™ Tiles are essentially addressing Climate Change issues through local craft and sustainable design principles. These tiles are carbon upcycling solutions for architects, businesses, and end customers to take climate action through a commonly consumed building material. Our tiles are completely handcrafted for interior applications from floors to walls. Our artisans replicate the unique tile patterns that we designed by taking inspiration from various Indian cities and their industries. The end finishes not only decorate the home, office, showroom, or any other interior spaces but also will remain impactful and contemporary.

The world population is very likely to reach 9 billion of us by 2050. This imposes tremendous dependency on the construction sector to accommodate the increasing population. To sustain, it is important for us to shift towards a circular economy.

We are on a path to address Climate Change issues through craft and design. To achieve it – We build products by upcycling carbon.

TEJAS SIDNAL: Founder of CarbonCraft™

Bio: Tejas is an Architect | Biomimetic Designer | Researcher from Mumbai. Having a strong inclination towards Biomimicry he has been researching this field for the past 9 years. His passion lies in exploring sustainable innovative strategies for designing. Breathe is an international visiting school which he directs and runs at the intersection of Biomimicry – Material Science – Design. He has completed his masters from AA School of Architecture, London as a Tata Scholar and has now set up a platform for research – CarbonCraft™, in Goa to experiment challenging work at the intersection of Tech – Craft – Design.

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Conscious ProductsGifting

Let’s have a Green Diwali for a Healthy Us and a Healthy Planet

by Team Conscious Carma
written by Team Conscious Carma

Diwali, the festival of lights, celebrates the victory of good over evil.  Lord Ram killed Ravan and returned home to Ayodhya after an exile of 14 years. The entire kingdom was lighted with diyas to welcome him, signifying the end of darkness and new beginnings.

All over the country, people celebrate it with great fervor, wearing new clothes, exchanging gifts with near and dear ones, lighting their homes and offices, bursting crackers, etc.

Celebrations and festivities do add cheer and positivity and when done in the right manner, it helps keep the environment safe and protected.  This Diwali, let’s celebrate consciously and make a difference.  

  • Let’s light earthern diyas instead of lights
  • Let’s wear something which is lying in our wardrobe for quite sometime.  Or let’s wear a saree from our granny’s wardrobe and give her a pleasant surprise.
  • Let’s buy locally made sustainable gifts 
  • Let’s not burn crackers, instead let’s plant crackers   
  • Let’s think about our pets and strays who get scared from loud noise.
  • Let’s think about people who are already suffering from air borne diseases, let’s not aggravate their problem
  • Let’s bring smiles on everyone this DIWALI

Let’s indulge in the following green options this Diwali and brighten up the festive spirit

Conscious gifting collection from BEEJ

An amazingly stunning collection handcrafted from premium cork,  BEEJ has come out with special  handcrafted products for the festive season. BEEJ, a renowned label for bags and accessories made from plant-based materials, responsibly sourced from across the globe, the brand takes pride in their supply chain transparency and commitment to consciousness.

Beej’s festive range includes wine bags, photo frames, coaster sets, multi-purpose stand and men’s accessories, etc

“With this collection, we’d like to nudge festive gifting in a more mindful direction. Handcrafted, and thoughtful, we hope to give people options that are great for gifting and for the planet. And like our product, our  packaging too is zero plastic and zero waste”, says its founder Arundhati Kumar.

  • diwali
  • diwali

Contact : www.studiobeej.com

Nandi products from DHYAN FOUNDATION

Cow has been called as “Dhenu” (the giver),  by the vedic seers. Her gift to mankind is not just limited to milk, she is infact, the bestower of all bounties.

Dhyan Foundation is housing thousands of injured, abandoned and stray cows and bulls at over 40 gaushalas all over India. Towards making these gaushalas self-sustainable, hand-made, eco-friendly  Nandi Products were started, that make use of cow dung and urine.  These products also put forth an important message that our cows and bulls are relevant even when they are termed as ‘unproductive’.

The Festive range of nandi products include Green T-Lights made of soy wax and desi cow ghee, eco-friendly, non-toxic Incense Cones made of desi cow dung, herbs and essential oils, Aroma Candles made of soy wax and desi cow ghee blended with essential oils to purify as well create a soothing atmosphere,  Panchgavya Diyas made of desi cow dung, curd, milk, desi ghee and gaumutra. It purifies the environment and the ash can be used as manure for plants. Himalayan Pink Salt Lamp to dissipates negativity and create a positive atmosphere and Diffuser Kits in marble and porcelain to be used with guggul and frankincense for a positive atmosphere.

  • diwali
  • diwali
  • diwali

“Every purchase saves a cow from slaughter and helps us preserve our culture for the future generations”

Contact  : +91-9999183378 ( Whatsapp only), www.nandidhyanfoundation.com https://www.dhyanfoundation.com/nandi-products.php

Crackers that nurture from LALIT GREENS

Celebrations are an integral part of human civilization. Celebrations are usually time for feasts, sweets, lights, sound, gifts, decorations and gatherings. Lalit Greens working with Beej Patra has come out with series of eco-friendly Plantable Seed Crackers which are made by rural women from recyclable material, exploitation-free & embedded with living seeds, are nature friendly & habitat-rejuvenating. Just sow, water and see these crackers hatch into beautiful plants that can be consumed after nurturing. Variety of Seed (Plantable) Crackers include Hemp Bomb, Onion Chakkar, Micro-green Ladli, Cucumber Rocket, Golden Shower, Coriander Tikli, Laxmi Bomb, Methi Roll, Loose Ladi & Genda Guard.

Edible Crackers are Homemade chocolates with variety of flavours such as Badam, Choco chips , Butterscotch , Strawberry , Orange and so on.

  • diwali

“Instead of burning crackers, lets opt for plantable and edible crackers this Diwali.”

Contact : Facebook/Instagram @Lalitgreens, +91-9168988881 (whatsapp)

Luxury home décor and furniture from SIROHI

Sirohi,  a sustainable home & lifestyle luxury  brand that advocates a slow and simple lifestyle based on values of Indian heritage and culture. The products are handwoven by skilled women artisans that are made from waste & salvaged materially locally generated in their region. To make sustainable marketable products for a global buyer, these artisans are even  being connected with designers from all over the globe to help them understand modern design sensibilities.

Sirohi is being supported by Skilled Samaritan Foundation. The Foundation provides income opportunities to women from marginalised communities in India by recognising their existing craft skills and providing them ‘tech-based’ design support to make well designed products.

Sirohi’s vibrant festive range includes boxes, trays, baskets, home décor and furniture

  • diwali
  • diwali

“Opt for Sirohi’s handcrafted luxury that is festive, fun & functional!”

Contact :  www.sirohi.org, contact@skilledsamaritan.com or Whatsapp at +91 9310433994

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Earthum toothbrushes
AccessoriesConscious ProductsSustainable Startup Stories

A Sustainable Era Has To Begin, With ‘Earthum’ It Has

by Team Conscious Carma
written by Team Conscious Carma

When it comes to keeping our environment clean and healthy, we lack awareness of it. Starting from using plastic straws to toothbrushes to cutlery to plastic bags we are harming the environment in every possible manner. Aquatic life is the one that is being hampered the most by our deeds. In helping and teaching us how to be effective and efficient in sustainable products, EARTHUM a brand that deals in sustainable products have come up in the market with an aim of bringing a change in society and our daily habitual products. 

“Back in 2019, the idea of Earthum came while brainstorming about a business idea where we can reform a product that is a huge pile-up in the garbage and can’t be reused or recycled or upcycled”,  Says Co-founder Tanishq Gupta.

Our mission and vision is to establish a brand that people could trust for good and sustainable products with hopes to bring a change towards the future of our coming generations. “In coming 5 years, we see our brand achieving the feat of bringing down the mountains of garbage all across the country by reducing the number of single-use plastic to our sustainable product line” Tanishq, adds. 

Earthum is bringing in products that are eco-friendly, biodegradable, and are naturally sourced. The top Flagship products the brand has already introduced to the market are Bamboo toothbrushes, which grows faster and doesn’t disturb the ecological balance; ToothABS, is a tablet which is a new form of toothpaste that helps in decreasing the use of plastic tubes and be minimal on non-recyclable products. 

The name of the brand EARTHUM itself tells you the vision which is EARTH + HUM = EARTHUM. We believe that earth is not our permanent asset, but our current liability and we should treat it the same way. We want to hand over a planet to the future generation for which they are thankful, clean air they can breathe in and the natural habitat they can enjoy in.

Earthum toothbrushes

We at Earthum also have been inculcated with the passion to bring a change to the regular brushing habits. Our first and foremost mission is to educate the youth of the country about the need for sustainable and organic replacements of already existing toxic substances in the shape of products. The second is to sell the product once they are educated and then to talk about the benefits of their product. We want to be selfless while educating them about the harmfulness and the need for replacement. Replacing the plastic toothpaste tube and adapting to new alternatives like, toothpaste tablets that contain no chemical ingredients and requires less water consumption pre brushing process is a brilliant step forward to sustainability. 

The market is still growing, and a number of new players are entering it with more innovation in the product line. As India is a country of millennials who are always keen and eager to find solutions to existing problems, we are here to do the same.

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ApparelSustainability

Niraa – a sustainable contemporary wear label

by Team Conscious Carma
written by Team Conscious Carma

The Ideology

At the epitome of elegance and comfort, Niraa is a sustainable contemporary-wear label whose garments mirror the qualities borne by our Mother Earth. Handcrafted and hand-woven, Niraa aspires to stay true to its rich Indian heritage along with unveiling its subtly well designed and timeless attire. Chosen from a variety of ambient hues, these garments are an ultimate personification of relevance and utility. These minimal, classic drapes and clean cuts in handloom fabrics are nothing short of a luxury suited to seasons across the country and a solace against humid climates. They are prized by the efforts of artisans and their captivating crafts which have done justice to the Niraa label. Not only do these garments radiate exuberance, but have also been crafted in a sustainable environment, ensuring to revive the Indian handloom and various textiles of India. An evident selection of affection & ardour, dip into an incarnation of your ethereal- self adorning Niraa.

Niraa was created with an intention of shunning away the notions of having a perfect body and cherishing age-old traditional textile methods. Niraa makes anti-fit silhouettes, that fall beautifully on the bodies of all shapes and sizes without being clingy. Drafted on the softest and imperfectly unique natural fabrics, Niraa’s pieces are here to celebrate the perennial craftsmanship of the weavers. Each piece is unique in its inception, is sustainable, is created with love that’s handcrafted. These, one of a kind pieces can be cherished and worn delightfully even after 10 years.’ The part of nature that they are they will easily meet the nature as they came into being. These garments are a celebration of femininity of all shapes and sizes.

The struggles and the triumphs

“Being a woman owned start-up the struggles are inevitable and are many. We faced a challenge to sustain the start-up as there is a growing competition in the e-commerce world. It is not at all easy to build  trust and get sales but yes as time passes it is no more a struggle for us. It was difficult initially to be sustainable in terms of raw materials, as there were very few sustainable options available in the market to choose from, also the price points were high so to make an affordable product was taking either the customers from us or was not getting enough profit to us. The struggle with a small brand is to make a cost effective product as we don’t deal in bulk quantity. But we would say as the consumer is becoming more aware of sustainability and sustainable practices, the struggles are decreasing though not completely but we are hoping for a brighter future for sustainable start-ups”, says Jyoti Jain, fashion designer-stylist and the creative-head of NIRAA.

The passion

“While learning the nuances of fashion at the Pearl Academy, in the first three years of my fashion study, I knew little about my style, my forte, my talent. To put it in plain words, I just “learnt” what I was taught. We were encouraged to know  the crafts of India and do projects on them. While doing the projects little did I know that I would fall in love with Indian handloom and crafts and enjoy collecting as much information and skills as I could. My graduating collection was the turning point, I realised my love for weaving which till then was only in my sub-conscious mind.  My deep-never-ending love surfaced and desire to work in the Indian handloom, weaving and craft designing became even more ardent. And gradually I found that Indian textiles are becoming sustainable and thus I incorporated sustainability in my brand so I could do something for our planet and for our next generations. NIRAA is a product of my awareness of fashion and responsiveness towards the planet , my whole-hearted attempt to do something contemporary while keeping myself grounded deep to my heritage”, adds the passionate designer.

Availability : www.niraa.co

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inkpikle
ApparelSustainability

Inkpikle : Peserving country’s heritage of fabrics just like a homemade pickle

by Team Conscious Carma
written by Team Conscious Carma

Inkpikle tastes much like itself – A homemade pickle, with a tangy quirky nostalgic flavour that preserves a century old Fabric khadi/hand spun.

Aathira Mannali, a NIFT graduate always wanted to create her own label and wanted to do it consciously. The label was conceptualized in 2016, however was inactive from 2018 to 2021 as Aathira was relocated to Dubai after wedding. Having worked as designer with  companies in Bangalore and Dubai before taking a 4 year sabbatical and finally returning to Indian to relaunch her brand alongwith her husband Rahul Mangalath, an MBA and an expert in financial operations and passionate about doing his own business.

Success Mantra   

 “It is not just green choices in the food we eat and the air we breathe but to make tiny changes in our wardrobe too”, says the duo. All the prints are signature prints designed in house by Aathira, who is constantly inspired from everyday mundane objects and also the places she has travelled and wishes to travel. While Aathira is the creative head Rahul takes the role of management marketing and finance for the Organization. They both are different but they have mutual respect and trust and they have fun doing this together.

The brand philosophy

Inkpikle  believes that plush could be slow and sustainable and that global can be homebound. We take pride in celebrating the handspun, one that creates zero carbon footprint, is so versatile andeco friendly. It  lends our clothes a certain charm and authentic character. Its irregularities and imperfections makes its beauty unmatched. Khadi is such a significant fabric from our heritage after all it won us freedom. It is the brand philosophy that we have to embrace Indian to make it global.

Our fabric is handspun and handwoven from skilled artisans across remote villages in West Bengal, Indiawhom we mutually benefit in enriching their ecosystems, strengthening their livelihood and improving our fastidiousness to research the textile. All our prints are designed in studio and printed by skilled craftsmen in Kerala, India. We believe  in simple silhouettes and thoughtful ethos of print.

We connect with people who cherish their clothes and find meaning in them. Somehow our lives have been conditioned to bring us back home with the flavour of the pickle, to  the air of saffron or the kolam patterns afresh as morning ragas.

We ink them all, all of these stories always muted but bold with an element of surprise. We have global plans and we take the Gandhian chic many miles forward.

Inkpikle’s latest collection of Sarees

The Inkpikle saree caters to any age group. As saree itself is so timeless and classic, Inkpikle wanted to experiment in this category and has now received an overwhelming response. The Inkpikle saree is never flashy but versatile. It is for your everyday and festive occasions ,effortlessly making a statement . Wearing an Inkpikle saree is almost like wearing a poem or wearing a mood. It surely is an escape. “Every saree tells has a story to say and the wearer truly is someone who has a distinct charm and cherishes our clothes”, adds the proud frounders.

  • inkpikle
  • inkpikle
  • inkpikle

Vision

Inkpikle has global plans. They aim at expansion and venturing into all apparel categories and lifestyle products.

Availability : Instagram inkpikle (website coming soon)

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