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Monthly Archives

January 2022

Inspiration

Tulasi Gowda, the Tree Goddess

by Team Conscious Carma January 31, 2022
written by Team Conscious Carma

The barefoot worder woman, encyclopedia of the forest, barefoot ecologist &  tree goddess, etc. are a few of the names given to the humble and timid 72-year-old Tulasi Gowda.  An illiterate tribal woman from Karnataka, India, Tulasi was honoured with the Padma Shri Award, the country’s fourth-largest civilian award in the year 2020 for her immense contributions towards preserving the environment. Her deep knowledge of trees surpassed all the formal education of the world, which she gained while working with her mother since the age of 12. Having lost her father when she was just 2 years old, Tulasi could not receive formal education and had to start earning at a young age.

Belonging to the Halakki indigenous tribe in Karnataka known for their knowledge of medicinal plants which they mostly utilize to prevent disease than for cure, Tulasi can identify more than 300 medicinal plants. She is also renowned for her ability to identify the mother tree of every species of tree in the forest no matter its location.

Tulasi has planted more than 30,000 saplings and worked as a daily wager with the forest department for 35 years before she was offered a permanent job looking at her dedication and hard work.

Barefoot and dressed in traditional attire, she received India’s fourth-highest civilian award from President Ram Nath Kovind. Her simplicity and modesty touched everybody’s heart and the social media was abuzz with her praise. Gowda, however, said that she is very happy that she got the Padma Shri, but she “values the forests and trees more”.

Today, even after her retirement, she continues to nurture plants and share her vast knowledge with the younger generation about the importance of the forest as well as how to find and care for seeds.

January 31, 2022 0 comment
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Authored Articles

Myths About Spirituality and religion cannot be equated or compared

by Team Conscious Carma January 29, 2022
written by Team Conscious Carma

In the modern-day world, the study of spiritual science has been confused with certain religions or sects that are prevalent. A major myth about spirituality is that it is actually a part of a religion. Religion is a code of conduct prescribed by certain highly evolved souls who have taken birth in the physical world at a time when they were needed for the benefit of mankind. A particular group of people following a specific religion is actually following a way of life or a code of conduct and certain practices for its upliftment. No religion can be judged or commented upon by a human being. This domain belongs to the Almighty. Spirituality and religion can not be equated or compared.

Just listening to a few discourses will not take you towards salvation

Another major myth about spirituality is that listening to discourses of evolved people and spending time with them would have the result of giving us salvation. In the world of the spirit, it means to take us to the subtlest layer of our ‘ether’. It is definitely possible but the possibility is a very remote one. Because how do we know that the person we are going to is not just another money maker. The newspapers are full of stories of supposedly evolved people indulging in acts, which are considered not so pure and pious by the law of our country! (Are we not law–abiding citizens?) Depending on the law of probability, it is a little risky here. To walk on this path, you need a Guru to guide you through this journey. It is a long process. Just listening to a few discourses will not take you towards salvation. Remember how shishyas spent years in gurukuls to learn this science.

Spirituality is not the proprietorship of the recluse

Often people equate spirituality with being a sanyasi or use it as a way to escape everyday responsibilities. But spirituality is not the proprietorship of the recluse. When the knowledge was given, you were never supposed to give up everything and go and sit in the mountains. As a human being you are expected to evolve stage by stage. There are levels of dhyan for all the four ashrams prescribed. You start from step one and slowly master each level and then progress, from brahmacharya to grihastha to vanprastha to sanyas.

It is well known that when Buddha came back to his palace to visit his wife and child after attaining nirvana, he had commented that for what he had achieved, there was no need to have abandoned his family. He said that it would have been possible to do it while being with his family. The Vedic Masters proved this in their daily lives. Majority of them had families and the duties towards the families and society were discharged in a much finer way compared to the modern kalyug man.

The Puranas and the Upanishads are full of stories of rishis and maharishis who were happily married and attained salvation while being grihasthas. Rishi Kashyap, rishi Dhadhichi, rishi Gautam, etc. are examples. So there is no recommendation for any kind of escapism. Do not forget that a man and a woman both are individually incomplete (concept of Shiva and Shakti); there is the need for a union between them for creation to take place, and once you create you have the responsibility to nurture it also; so escape how, to whom, and from where? We do not find in any book the Great Lord Shiva, who is also called Mahadeva, at any point letting go of his responsibilities towards Mata Shakti or his family. So what escapism are we talking about?

It is unfortunate that in the modern-day world, misguided people think that to enter into the spiritual realm, you have to leave your family and responsibilities. I remember here a song from the hindi movie of the early seventies, Chitralekha, which is appropriate to describe the fallacy of such claims: “Sansar se bhage phirte ho bhagwaan ko tum kya paooge, is lok ko tum apna na sake us lok ko kya apnaoge….” (You try to escape the world, how do you expect to find the Divine; you could not embrace this world, how do you hope to embrace that one).

By Yogi Ashwini, Dhyan Ashram

January 29, 2022 0 comment
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Initiatives

Panasonic India announces winners of the seventh edition of its flagship Ratti Chattr Scholarship Program

by Team Conscious Carma January 27, 2022
written by Team Conscious Carma

Extends support to 30 talented students across 23IITs this year

Panasonic India, a diversified technology company, hosted the seventh edition of its flagship scholarship program, Ratti Chattr, to award scholarships to 30 students from 23 Indian Institutes of Technology (IIT) across India on 24th Jan, 2022. The scholarship program, in association with Shine.com (HT), recognizes and empowers ‘young future leaders’ by providing financial assistance to select undergraduate students to pursue higher education at their respective IITs across the country.

Present at the virtually held felicitation event, were Mr. Amitabh Kant, CEO, Niti Aayog as the chief guest, along with Mr. Manish Sharma, CEO, Panasonic India, Prof. Sanjeev Sanghi, Head of the Applied Mechanics department IIT Delhi, Mr. Akhil Gupta, CEO of  Shine.Com and Ms. Ritu Ghosh, Head, Corporate Affairs & CSR, Panasonic India.

Congratulating the winners, Mr. Amitabh Kant, CEO, Niti Aayog, said, “I would like to congratulate all the students for their hard work, that has brought them here today. Panasonic India’s Ratti Chhatr scholarship program is truly commendable in its efforts to propel young achievers to attain their ambitions and goals by empowering them with knowledge. The youth of the Indian diaspora is uniquely positioned to contribute to India’s unprecedented tech and digital story and such programs enable the young minds to innovate and excel and help in nation building.”   

Speaking on the occasion, Mr. Manish Sharma, CEO, Panasonic India & South Asia, said, “Panasonic India has always been a committed supporter in helping meritorious students on their higher education journey.

Through the Ratti Chattr program, we are very happy to be able to make a difference in the lives of these young aspirants. We congratulate the winners and hope that our efforts will continue to inspire them in accomplishing their purpose in life. This year, we are delighted to have two successful professionals, who as students received the scholarship in 2017, join the felicitation event and share their journey with us.” 

Ms. Ritu Ghosh, Head, Corporate Affairs & CSR, and Panasonic India said, “Our Ratti Chhatr program strives to contribute to the country’s economic and social development by remaining true to Panasonic’s purpose of providing better lives to all to create a better world. The initiative has been supporting students to realize their dream of studying in one of the most prestigious institutions of the country.”

The 2021 Ratti Chhatr Scholarship Program received over 621 applications, of which 540applications were shortlisted. Based on an online test conducted, 222 students were interviewed, out of which Panasonic India has chosen 30 winners for this honour through a rigorous screening and interviewing process.

About Panasonic: 

Panasonic India is a wholly-owned subsidiary of Panasonic Corporation that is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. The company, which celebrated its 100th anniversary in 2018, has expanded globally and now operates 528 subsidiaries and 72 associated companies worldwide, recording consolidated net sales of 6,698.8 billion yen for the year ended March 31, 2021. Panasonic commenced its operations in India in the year 1972 and the regional headquarter is located at Gurgaon, Haryana. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers.

January 27, 2022 0 comment
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BeautyProductsSkin-Care

Pamper yourself this Valentine’s day with Royal Arabian Oud luxury soap from OSIA OSIA

by Team Conscious Carma January 26, 2022
written by Team Conscious Carma

Made from OUD, the most expensive and rare essential oil with other natural and organic ingredients

“Take out some ME time this Valentine and show love to yourself and pamper yourself”, says Harsh Jain, Co-founder, OSIA OSIA, India’s leading luxury herbal and organic body care brand which has unveiled an exotic variant of luxury soap, Royal Arabian Oud. 

OUD essential oil is the most expensive & rare oil which is derived from the Aquilaria tree, the main ingredient of this soap. OUD is known for its intoxicating & long lasting sweet scent, majorly used by elite class all over the world & fiercely loved by Arabs not only for personal use but also for sacred & religious purposes as it is considered to be most pious. Oud oil has been used since ancient times as a means of reducing negative energies. It is widely used for meditation to enhance peace and tranquility.  It also promotes sleep and alleviates stress.

It moisturizes and softens skin, confers anti-ageing benefits, combats microbial infections, offers sun protection and boosts collagen synthesis.

“OSIA OSIA delivers old world wisdom of ancient wellness practices. Our soaps are nature inspired beauty remedies based on ayurveda with an aim to provide a zen like experience when you use our product which will not only pamper your body but also calm your soul”, adds Jain.

OSIA OSIA is made with Certified Organic Ingredients and does not contain parabens, sulfates, synthetic fragrances, synthetic dyes, GMOs and is not tested on animals.

The entire process of soap making to packaging is eco-friendly.From usingorganically grown natural herbs and oils for manufacturing to using reclaimed wood for creating wooden boxes for packaging, utmost care has been taken to minimize the carbon footprint, from raw material sourcing to manufacturing as well as packaging.  

Also, the brand is skilling and training the artisans in the art of soap making through exclusive training sessions being conducted by the experts. At present, the brand is providing livelihood to over 60 craftsmen. “OSIA OSIA is not just creating an authentic wellness product,  but is also preserving environment and helping the marginalized section of the society”, adds Jain.

Why a herbal natural soap?
Your skin is porous and acts like a sponge absorbing whatever you place on it. For manufacturing purposes, the majority of commercially made soaps contain synthetic lathering agents, chemical preservatives, synthetic dyes, and chemical fragrances, all of which pollute your bloodstream and are harsh on your skin.

About OSIA OSIA:
OSIA OSIA, a homegrown brand, was launched simultaneously in India and Europe in the year 2018. The brand has expanded to Hongkong and USA as well and has successfully carved a niche for its handcrafted, natural and organic herbal soaps  in India and abroad.  The soaps are available on all the leading online platforms as at select retail outlets. With over 20 exclusive varieties of soaps to choose from, OSIA OSIA is among the leading luxury herbal and organic bodycare brand in India.

The brand has tied up with ZEZE from USA to setup a chain of  exclusive retail stores in India. The first store is soon opening in Delhi NCR.

Price of Royal Arabian Oud OSIA OSIA soap : Rs.495

Availability : www.osiaosia.com, leading online retail platforms like Amazon, Flipkart, etc

January 26, 2022 0 comment
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ApparelSustainable Startup Stories

Sanya Garg, born in a family of medical professionals, Sanya didn’t follow in their footsteps, rather went on to carve a niche for herself in the fashion industry.

by Team Conscious Carma January 23, 2022
written by Team Conscious Carma

Inspired by her mother and her maternal grandmother who used to stitch beautiful clothes for her, Sanya was intrigued by the varied textiles, colours, and patterns they use to design for her. Soon after passing out of school, she showed her interest to pursue fashion and inspite of objecting her decision, her family encouraged and supported her.

The Delhi girl went to NIFT, Gandhi Nagar, Gujarat for her formal education in Fashion.  She came back to Delhi after the course and worked for an Export House for a year and then worked with a renowned designer for a year.  However, her zest to have her own label and create what she really believes in, she set out to launch her sustainable fashion label, SANYA GARG.

In her own words….

“My love for colour and creativity led me to explore the beautiful Indian crafts and embroideries. I work with artisans from Gujarat and Rajasthan, two of the most vibrant states of the Country.  And with natural fabrics and even create my own fabrics using various natural fibres”, says the enthusiastic designer.

Sustainable fashion aims to create clothing that is environment friendly and is ethically made by providing better working conditions and a fair pay to its workers and employees. Sustainability not only plays a positive role in preventing climate change, it also helps in creating long lasting clothes of higher quality. You do have to pay a little more for them but they stay in your wardrobe for years. 

I am glad to see the change in consumers mindset as well. Now a days people come to me with old clothes from the wardrobes of their mother or granny for redesigning them  and creating a new outfit which can fit in today’s fashion. Using a garment and not reusing it is a waste of resource.

Sustainable clothing has started making its mark in the Indian market. From paying workers fairly to use of natural dyes.  However, the idea of creating a sustainable wardrobe is still a daunting one. There is a prospect of not being able to wear the brand you are used to or is of your choice in terms of trends. This mindset needs to be changed.

Though, Sustainability is not new in Indian market. Most of our leaders and fighters have always promoted the use of swadesi and organic fabrics for making their attires.

Gone are the days when organic fashion was synonyms with the old boring clothes. The young Indians are realizing that they can contribute to saving the planet while looking good at the same time.

Hurdles and Milestones

Being a woman entrepreneur from a non-business family, initially, Sanya did face difficulty in managing everything on her own, from creating designs to sourcing fabrics, overseeing production and ensuring timely delivery, but she never gave up.  Within a couple of years, she could establish her brand in the market and orders started pouring in through word of mouth and social media. And soon she launched her Menswear collection.

Today, her label is  known for stylish and innovative ethnic wear and has a loyal customer base in Delhi and NCR.  She’s also exporting to Israel. Sanya has participated in several fashion weeks in India

Latest collection

Taking inspiration from the age old craft of Kutch Gujarat : lipan kaam ( mud and mirror work ) we have created our new collection using cotton and silk as base fabrics with all hand work. This craft is done by the women of Rabari community. The women are so experienced that they don’t have to draw or trace the pattern before working on the design. The craft attracted our attention for its intricate patterns and aesthetic perfection.

Presence

She is presently retailing from a multi-designer store in Delhi. Her label will soon be available in leading multi designer stores in Delhi and Ahmedabad.

Mission & Vision

To make SANYA GARG, a high-end label and to have her signature studio in Delhi

To check out her collection, please visit her instagram page sanyagargcouture

January 23, 2022 0 comment
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Travel

Wrap-up 2021, Sustainable Tourism A two-year tough period, of a pandemic that stooped in like an apocalypse, invoking the highest levels of uncertainty in the minds of people

by Team Conscious Carma January 21, 2022
written by Team Conscious Carma

By Dr. Freeda Maria

2022 looked promising as people were contemplating little respite, to travel and see some normalcy, with fingers crossed!

But to dire dismay, the news of the third wave of Omicron, the tourism industry will probably have to wait for a comeback like the pre-pandemic times. What everyone is left with is an obvious choice to undertake conscious travel; options that throw good sustainability standards.

The World Tourism and Travel Council (WTTC) reported that in 2020 a total of 62 million jobs were lost, representing a drop of 18.5% and leaving just 272 million (334 million in 2019) employed across the Tourism sector globally. WTTC also confirmed that Domestic visitor spending decreased by 45%, while international visitor spending went down by 69.4%.  

From dismal statistics that were being strewn, there was still hope for the Travel, Tourism and Hospitality (TTH) business, for the Ministry of Tourism, Government of India, (MoT, GoI), had come out with schemes that had one of the best intentions of quality tourism promotion; besides in-bound, the focus was on Domestic Tourism.

To boost domestic Travels, the Government had introduced some of the finest of programs, viz., Dekho Apna Desh, Swadesh Darshan Scheme, Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive (PRASHAD) under the Incredible India 2.0 campaign; which not only focused on ‘footfalls’, but spoke of enhancing tourist experience and employment opportunities in a sustainable fashion. These programs had come into existence by 2019 and the Indian TTH eco-system was looking for a phenomenal opportunity when Covid-19 struck. 

Moreover, the Travel and Tourism Competitiveness Index (TTCI) Report of 2019 had ranked India at 34th Position (out of 136 countries) (Up from 40th position in 2017). “India showed the greatest percentage improvement to its overall TTCI score, which has helped it become the only lower-middle-income country in the top 35,” the report said and lauded its natural and cultural assets and price competitiveness.  

From a sub-regional perspective, the nation (India) has better air infrastructure (33rd) and ground and port infrastructure (28th), international openness (51st) and natural (14th) and cultural resources (8th). This meant, that India was in a phase of a phenomenal increase in the number of visitors both domestic and international. With more visitors relying on sustainable tourism products for visitations. Referring to the findings of the research conducted by booking.com, 56% of the visitors agreed to the fact that they will seek out more rural, off the beaten-track experiences to immerse themselves into the outdoors. The nuance of sustainable tourism would be cherished and will become the need of the hour. 

Many states in India are doling out sustainable tourism options viz., states like Karnataka, Tamil Nadu, Uttarakhand, Odisha, Maharashtra, Madhya Pradesh, in no order of ranking or importance; who have to be leveraged at the State Administration level. 

Gujarat Tourism has gone a step forward to usher in Global certifications and accreditations that will further the cause of Global visitors by encouraging the Tour Operators to get certified under the GSTC norms through the 2021-25 Tourism Policy. This will ensure a thought process change in the way Tour Operators, Hotels and Tourists, will become Ambassadors of Sustainable Tourism promotion. The draft sustainable tourism roadmap of the ministry of tourism has clear mandates to adopt to the GSTC Criteria. The Strategy is yet to see the light of the day.

A recent survey by booking.com shows that 83% of the travellers are to make sustainable travel a priority in the future and over half the global travellers (53%) acknowledged the desire to travel more sustainably as a direct result of Coronavirus. For instance, the TUI group shows a preference for GSTC certified hotels – 9.2 million TUI customers stayed in hotels certified to a GSTC-Recognized standard (81% of TUI’s Hotels) in 2018. Online Travel Agencies (OTA) are developing plans to provide consumers with indicators in search results of certified hotels.

It comes with great respite; an official working group has been launched by GSTC (Global Sustainable Tourism Council) to augment the functions of Globally agreed on principles of sustainability in the Indian subcontinent. Global Sustainable Tourism Council was initiated by the Rainforest Alliance, the United Nations Environment Programme (UNEP), the United Nations Foundation (UN Foundation), and the United Nations World Tourism Organization (UNWTO), USA. It provides for global standards for sustainable travel and tourism; as well as providing international accreditation for sustainable tourism Certification Bodies.

This apart, the industry players and giants in the sustainability business have made large promises, as major companies set more aggressive targets around metrics like carbon emissions, water, and waste. The year that went by saw great ideas emerging out of industry leaders and governments to go past the pandemic and show resilience. Concepts like travel bubbles, net-zero models, staycations, transformative and regenerative tourism, tourism for communities and circular economy, sustainable gastronomy, decarbonising: all in the context of sustainable travel were coined and spoken of.

Governments were chalking out agendas and plan to tackle this grave situation, considering the employment loss. Some notable initiatives that are worth a mention are the Paris agreement climate emergency and sustainable tourism Agenda, Turismo de Portugal launched Tourism Sustainability Plan 2020-2023, the Swisstainable scheme launched by Switzerland, Utah and its Red Emerald Strategic Plan. 

On 9 November 2021, at the UN Climate Conference in Glasgow (COP26), UNEP and the World Travel and Tourism Council (WTTC) launched ‘A Net Zero Roadmap for Travel and Tourism’ – an ambitious plan for the tourism industry to reach net-zero by 2050. The new roadmap sets targets and benchmarks for the travel industry and offers practical recommendations for businesses on how they can achieve their net-zero targets. This leads the tourism, travel and hospitality businesses to work towards sustainable certifications, ecolabeling and even self-certifications in many a case; thence, keeping the businesses in tune with Global norms.

Moving away from fossil fuels to sustainable energy sources could greatly reduce tourism-related emissions. Hotels could and will usher in measures to improve energy efficiency, while new ones will have to be built using sustainable design practices. Airlines can improve existing aircraft technology by retrofitting and reducing weight, which increases fuel efficiency and lowers emissions. The cruise industry can reduce emissions by upgrading existing ships (through HVAC and lighting upgrades) and designing new ships to maximise energy efficiency. 

“Climate action needs a dramatic step-up if we are to have a shot at limiting global temperature rise to 1.5°C,” said Inger Andersen, the Executive Director of UNEP. “The travel and tourism sector has a big stake in decarbonization because a destroyed planet serves no one’s purpose.” The tourism sector has a widespread economic impact. Its revival and longevity will be critical to ensure its continued contribution to livelihoods and economies – but only if it can be made sustainable.

(The Author is  Consulting Editor- Sustainable Tourism with Conscious Carma and is a Member of the Global Sustainable Tourism Council’s India Working Group)

January 21, 2022 0 comment
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Sustainable Startup Stories

Connecting NER – a passion to connect NorthEast India to the World

by Team Conscious Carma January 17, 2022
written by Team Conscious Carma

“Connecting NER is an ode to handicrafts, especially of the north-east of India. We are trying to take our audience through what our region is all about. Along with that, Connecting NER is also on its way to be part of a movement, started by our predecessors, wherein an artisanal item, untouched by machines, gets its deserved value”, says Aayushi Patwari, founder Connecting NER

Hailing from Guwahati, Assam, Aayushi started Connecting NER as a passion project.

“At first it was just plain old research about what people knew about northeast India, its product, crafts etc. There was not much available from and on our region. We learnt how not many enterprises and entrepreneurs from the NE have gained limelight for what they do, and while there are quite a few sellers from our region across the internet, not many talk about the origin of goods made using cane, rattan, bamboo, kauna, meteka, longpi. We started Connecting NER in order to correct that while also giving the artisans here another platform to work with and secure their livelihoods by doing so”, adds Aayushi.

Though, not been formally trained as a designer, creation was a part of a desire with respect to my career trajectory but until CNER I never imagined how it would come to life. With CNER I get to learn from master artisans every day as to what is possible to make along with many technical aspects of the raw material while working out details for custom products and so on. What I have learnt is that sky is the limit when it comes to handmade goods but it needs to be coupled with time and patience to get the ultimate result. Investment is huge too while prototyping but the return with respect to creativity and product created is massive on its own.

Products at Connecting NER

Connecting NER offers a broad range of artisanal goods made using generations-old skills and environment-friendly raw materials such as bamboo, cane. The product range also includes other traditional crafts such as bell-metal, a skill particular to Assam; Longpi pottery and jewellery from the villages of Manipur. 

The product range includes home decor and utility items such as trays, baskets planters in rattan, cane, bamboo, water hyacinth or locally known as water reed. It also includes lifestyle products, such as bags and organisers, made using kauna grass from Manipur.  

The price of the products cost anywhere between INR500 to INR5000. 

Struggles & achievements For a completely new brand with limited connects, it has been tough to form a customer base given the low advertisement budgets and so on. But the backbone of the brand has been their B2B clientele because of they are able to stabilize the prices owing to the large quantities they order. 

Communication with artisans and visits to clusters also get limited as they are all stationed very far away and given the pandemic we try and work out as much as possible via video and it’s very heartening to see artisans adopt technology on such a fast scale. 

The market is yet to understand the value of handmade goods and the time it takes to make these items with finesse. Depending on time and skill, a handmade product looks no lesser than a factory produced good. 

Vision & Mission

We hope to see customers tend more warmly to handmade goods made in the Far East regions of India. 

And we are now going to be working with young designers who want to experiment with these new raw materials.

Availability: www.connectingner.com

January 17, 2022 0 comment
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ProductsWellness

Green And Beige, A Clean Beauty Brand launches body scrub and body lotion

by Team Conscious Carma January 14, 2022
written by Team Conscious Carma

Established by Dr Merin Liza Jacob, Abraham Marett, and Jacob John, Green And Beige was with an aim to protect their children from unnecessary chemicals in the name of face/skin/hair care, that would do more harm than good.

Green And Beige look to help consumers tackle their skin and hair issues with products created to work holistically Following a policy of complete transparency, the labels reveal every ingredient that goes into making each of its products, in scientific terms as well as layman language, allowing customers to know exactly what goes into their products.

The brand launched its Body Care range in April 2021, with marquee products like its most unique and reputed Armpit Mask that tackles body odour and addresses years of stubborn, ingrained deodorant build-up, allowing the sensitive underarm skin to finally breathe. Its range of human, environment, and aquatic life safe products also includes deep hydration body butter, exfoliating coffee body scrub, intense hydration body lotion, and several soaps for dry skin, normal skin, and baby skin.

Their latest product additions are as follows:

1) Body Scrub Exfoliating Coffee Scrub: It is important that your body scrub has the right ingredients to help you exfoliate, without leaving your skin too dry. And also that your exfoliator helps smoothen skin. Coffee is our chief ingredient and it boosts collagen levels and reduces the premature ageing of the skin. Cocoa butter and moisturizing oils then help smoothen skin. Give yourself a scrub at home and come out glowing (and feeling like a million bucks).

Application: Apply on wet skin, massage gently using circular strokes to remove surface dead cells and polish the skin. Leave on for a minute or two to allow the ingredients to work their way under the skin. Rinse off with water. Pat dry. Use twice a week, ideally

Price: INR 949 Availability: https://www.greenandbeige.com/shop/skincare/body-scrub/

2) Body Lotion- Intense Hydration: Skin lotions are one area we are spoiled for choice. And maybe that is the reason that the entire space is a little soiled. There are enough and more products floating around and even more claims. This is why it is essential to know what you are applying to your skin and more importantly, what you need to. This Green And Beige body lotion is created from vegetable oils, the lamellar structure of this lotion makes it quick-absorbing and therapeutic to skin and senses. It rehydrates skin, revives rough and dry spots, smoothens calluses, and softens rough skin. And most important, it is not sticky and does not make your skin feel oily.

Application: Apply onto towel-dried skin immediately after a shower. Use as often as required.

Price: INR 1599

Availability:https://www.greenandbeige.com/shop/skincare/body-lotion-2/

With a strategic outlook, Green And Beige envisions being among the Top 10 promising brands in India by 2022 and becoming the preferred brand for customers for their skin, body, and hair care. Furthermore, the brand will be opening international shipping by April 2022 and will foray into ASEAN and the Gulf markets by Q3 of 2022.

January 14, 2022 0 comment
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FoodProducts

Pahaadi Organics – an organic venture by a 16-year-old

by Team Conscious Carma January 12, 2022
written by Team Conscious Carma

Aryan Kaistha, a 16-year-old, class XII student living in a village called Naggar just 20km from Manali, started Pahaadi Organics in May 2021.

“I was inspired by such similar ventures promoting healthy organic food of the hills and decided to start one myself during the COVID 19 lockdown of 2021.  My goal was to help the small traditional farmers as well as to provide chemical-free and healthy food to our customers from cities where such products are rarely available. So I decided to buy my produce from villages and small farmers to help them out during the lockdown since they didn’t have much income during that time”, says the young entrepreneur.

I found many farmers who grew things like rajma and red rice using traditional methods without any chemicals, instead using organic fertilizers like cowdung and compost and I decided to start with that. I also found a very rare type of honey here which was collected from traditional Himalayan beehives. They are of 2 types, one is a hollowed out log and the second is a box attached to the wall of the house. This honey is really dense and tasted like nothing I’ve ever had before. My customers loved it too. 

Soon, I added himalayan ghee for which demand was quite high. Our ghee comes from Himalayan cows which are kept in traditional himachali households for cowdung to use as fertilizer and milk, from which ghee is made using traditional methods. We don’t buy any of our produce from farms but instead, we go house to house looking for it. For example our ghee is collected in little quantities from local villagers who keep some cows at home for personal needs and to sell the surplus.

Currently, he is handling all of it himself with some help from his dad, who helps in finding the produce in villages.

The main challenge, in the beginning, was to get my first customers but after that, as the brand grew, it became easier. 

Slowly, I started distributing some of my products in shops around my place and we got quite good feedback from there as well. Now I am also planning to add different kinds of local nuts and dry fruits for sale as well.

This year I also tried to sell some organic fruits like persimmons and some apples which went quite good! Although people didn’t know much about persimmons and they are not available in states other than Himachal and Uttarakhand and they were trying them for the first time. They absolutely loved them! “So for next year I can expect to get more orders as people tasted them and know what they are already”, says the bullish young kid. Next year I am also planning to introduce other fresh fruits like plums, pears and apricots.

What’s more, this young chap has also created the website on his own by learning it online. And his future plan is to expand his business to benefit as many farmers and customers as possible.

Availability: www.pahadiorganics.in

January 12, 2022 0 comment
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ProductsWellness

Himalayan Origins: promoting a holistic way of living

by Team Conscious Carma January 10, 2022
written by Team Conscious Carma

Himalayan Origins, was launched in Uttarakhand towards the end of 2020. “The idea behind the creation of this brand was to promote a more holistic way of living while respecting our moral and ethical responsibility towards Mother Nature. We used our natural surroundings in the lower Himalayas to build products that are natural and devoid of any harmful chemicals while ensuring they were zero-waste and plastic-free”, says founder sisters Neha Parmar and Soumya Parmar

The shampoos and conditioners come in soap bar formats versus bottles, serums and oils come in glass bottles versus plastic and the body soaps are packaged in paper versus plastic. All our products are safe and gentle for you as well as for the earth. As we like to believe we are “On Earth, For Earth”.Our vision is to be able to come up with products which allow a person to make a switch to a plastic-free alternative in their daily lives. We want to be able to make a change in consumer habits right from the consumption get-go. So when a person thinks of buying a liquid shampoo they think twice about it given the wastage that is there in the whole supply chain and consumption of liquid shampoos

We are also glad to share that our venture also helped in generating employment for the local women and men in Uttarakhand which has proved to be very empowering for them during these difficult COVID driven times. 

While Neha is an environmentalist and a wildlife photographer, Soumya has been an avid traveller and a leading digital marketing expert, both on a never-ending quest for a plastic-free and chemical-free life. We like to believe that human beings were put on this earth to be the gardeners and guardians of this beautiful and bountiful planet. Somewhere the tribe has lost track and instead of harmony chosen the path of utter destruction.

From the time they started, till now, the brand has come a long way.  They started with 6 products, now have almost 16 products ranging from zero waste skin, to haircare and accessories.  They started with their online store and marketing via social media and now they are retailing across 8 platforms including Amazon and 3 retail stores, 2 hotels. And have recently launched their first external market outside of India in Singapore and are now available across key online platforms there as well.

Along the way we have faced several challenges, especially in getting the right kind of packaging which is plastic-free, so as to ensure we minimise plastic. We tried recycling programs with our customers, but we still have a long way to go to scale those. Getting materials to the hills and dispatching finished goods across the country is always an issue but over time we have made headway as to how to streamline it. We are a small team, and each time we make people switch to using our plastic-free range of products we are making an impact for the betterment of the planet

Our vision is to be able to come up with products which allow a person to make a switch to a plastic-free alternative in their daily lives. We want to be able to make a change in consumer habits right from the consumption get go. So when a person thinks of buying a liquid shampoo they think twice about it given the wastage that is there in the whole supply chain and consumption of liquid shampoos

Available at

Online: https://himalayanoriginsindia.com, Amazon India, Kindlife.in, Vanity Wagon, Sustainkart.com, OneGreen, Sublime etc. 

Offline Retail stores: Arista Organic Store Mumbai, Naturessoul Delhi, HelloOrganik Pune 

January 10, 2022 0 comment
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