Category:

Beauty

BeautySkin-Care

Bayla Skin arrives with the launch of superfoods-powered vegan and cruelty free products

by Team Conscious Carma
written by Team Conscious Carma

Elevate your self-care routine with Bayla Skin, the latest addition to the beauty space. This new vegan skincare brand offers a basket of honest and thoughtful moments of love and care to revitalize your skin and foster a holistic and sensorial experience.

Their multi-faceted product range includes a diverse selection of face masks, a hydrating face serum, and a detoxifying face wash, along with their newest addition Avocado Sunscreen – all packed with superfoods and active ingredients such as raspberries, blueberries, peach, watermelon, AHAs, hyaluronic acid, niacinamide, alpha arbutin, ferulic acid, and salicylic acid.

Each of Bayla Skin’s formulations is carefully crafted to address different skin concerns and skin types, using the best of nature and science-backed ingredients. All of their products are 100% cruelty-free, vegan & PETA-certified, and free of 17 toxic ingredients that are often found in most beauty products.

 “Our vegan and cruelty-free formulations, powered by superfoods, are meticulously crafted to enhance your skin’s natural beauty and provide a delightful sensorial experience. We prioritize honest love and care, which is why our products are free of harmful ingredients and undergo rigorous dermatology screenings. Within just five months of operations, we have successfully served 50,000 satisfied customers, and within the next six months, we plan to expand to more prominent marketplaces”, says Founder, Sai Rakshith.

Availability : https://bayla.in/

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Beauty

Co-earth from Colorbar – Beauty is born in our actions. How we care for ourselves and the world around us.  

by Team Conscious Carma
written by Team Conscious Carma

From the house of Colorbar, comes Co-earth, a one-of-a-kind personal care brand born for Our Planet. 

The brand firmly believes in beauty is not about how we want to look – it is about the way we act and care for ourselves along with the living beings around us. Co-earth aims to attend to every whim of its customers with its rawest offerings. The brand offers 12 bountiful collections for the customers to choose from – Ubtan, Onion, Bhringamla, Rice Water, Retinol, Vitamin C, Charcoal, Apple Cider Vinegar, Almond, Argan, Aloe vera & Tea Tree.  Firmly rooted in the mission to co-exist, the brand believes in clean, naturally derived cruelty-free vegan formulas.  Co-Earth products combine the knowledge of modern science, Ayurveda, aromatherapy and traditional skincare rituals. Each is formulated using state-of-the-art and ethical manufacturing practices and are Paraben free, Sulphate free, Silicone free, Mineral Oil free and Formaldehyde free.  

Having said that, Co-earth not only just aims to provide its customers with safe and natural products but also to give back to the planet in the form of conservation and rescuing of wildlife.  Co-earth also believes in fighting the good fight and they have joined hands with wildlife organizations to conserve endangered species across the world. With every purchase, the brand will contribute a small percentage to the massive-scale causes primarily related to elephants, one-horned rhinos, leopards, and bears.  

Co-earth product ranges from INR 349 to INR 799.  Available at https://coearth.co.in/ 

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Beauty

Colorbar introduces first-ever refillable and sustainable conscious lipstick 

by Team Conscious Carma
written by Team Conscious Carma

One of India’s leading cosmetic brands, Colorbar has recently launched the Conscious Matte Lipstick range, its first-ever refillable lipstick line. Delivering on its promise of eco-consciousness, the sustainable, vegan matte lipstick is encased in 100% recyclable aluminium packaging. With the surge in environmental consciousness, Colorbar’s new conscious lipstick collection promotes the idea of clean beauty since it is cruelty-free, vegan, paraben-free, and dermatologically tested. 

The idea is to promote a modern approach to self-expression by creating a lipstick range which can be customized, refilled and reused according to individual preferences.  With an easy switch formula, one can simply swap a refill of their choice into an existing case to reduce waste over time. Enriched with the goodness of Vitamin E, jojoba oil, and shea butter, the vegan matte lipstick helps give that perfect shine, creamy feel, and matte texture to your lips with one smooth application. It exhibits a highly blendable and pigmented consistency that provides beautiful, long-lasting coverage without peeling or drying.   

The lipstick has 28 variants and comes at a price of Rs 1299 – Combo (Casing and Refill) and Rs 699 – Refill 

Colorbar’s Vegan Nail Lacquer 

Colorbar is one of the leading beauty brands in India and across the world believes in the philosophy of gender-neutral and celebrates the diversity of all those who come in contact with them. The brand is always in constant search to offer the most innovative products in the world to give the best service and experience to the consumer. 

One such product is Vegan Nail Lacquer. Colorbar’s patented & award-winning Vegan Nail Lacquer is available in 128 shades to suit your every mood and has eco-friendly packaging to make it environment-friendly. The bottles are made using a unique combination of glass, fastened with 50% wooden-built caps. The 100% vegan and the cruelty-free product is derma-tested and has a long-lasting gel-like texture to keep those nails dazzling for days at a stretch. The budget-friendly nail paint has a quick dry and has a 21-free clean formula to prevent nails from chipping and yellowing. It is priced at INR 199. Available at; https://www.colorbarcosmetics.com/

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BeautySustainable Startup Stories

Ataasii – Promoting various aspects of conscious living

by Team Conscious Carma
written by Team Conscious Carma

It all started when the founder went on a holiday from work, and decided never to return. The break exposed her to an alternate way of living. To how necessary it is to be mindful – in every aspect of life. Whether in the food she ate or the kind of exercise she carried out. Or even the way she communicated. That was the moment of awakening and soon was born Ataasii.

Based in Hyderabad, Suhani Dewra, the founder of Ataasii named the brand after the name of the protagonist from an unpublished book she had written as a teenager. Originally Ataasii is a blue flower of Indian origin.

“When I created Ataasii, I wasn’t thinking business. I just wanted to talk about somethings. I felt that there was a need of a platform like this to educate people of the details we, as a world, have ignored,” Suhani recalls. Thus was formed a platform with a magazine section for people to read about various conscious practices and a store with all things natural – soaps, shaving bars, candles, body scrub, face pack, etc.

About the founder:

Prior to establishing Ataasii, Suhani worked as a communications professional with the media and corporates. Even before she founded Ataasii, she had a strong impulse for focusing on self-care. A personal trait that was hidden and needed honing became her professional calling and that’s how Ataasii came into existence.

The journey:

Ataasii started small in 2020. Really tiny. On Instagram. The idea was to establish a magazine that spoke about various aspects of conscious living. But instead of including Ads to drive the revenue, Suhani chose to attach a store that would house stuff related to the content the magazine produced. “Ads can deter the viewing and reading experience,” she confirms. Strangely, the magazine section got lost (it definitely exists) while the store gained popularity.

The journey has been organic and slow-paced. The pandemic, of course, had the world at a pause. However, the founder is not complaining. For her, “things will happen when they are meant to happen.” Her only concern is to ensure that whatever little gets done, gets done well.  

The business has been promising but fluctuating in the last one year, from when the world started moving. At times it is flourishing with corporate orders coming in. And at other times, there’s a complete standstill.

The magazine section which is more like a blog now will soon see a physical copy of all the interviews published there.  

Bottlenecks in the journey

There are and were several bottlenecks for team Ataasii. The pandemic played a spoilsport. The world was shut down and therefore they didn’t see activities taking place. It was difficult for them to stay motivated in such times.   

To interview people for the magazine, they find it hard to scout people who follow a conscious lifestyle. “This leads to delay and the delay leads to lackluster entrepreneurial attitude,” says Suhani.   

Speaking of the store, there are several players who are already established in the same genre making the buyers unsure as to why should they gravitate to a newbie brand. Also, Amazon is a competitor they can’t compete with. “It’s a losing battle,” Suhani informs. Most people naturally tend to buy products from Amazon. 

The USP

To be specific, the store is confident of the products they house. “You have to use our face pack and bath salts and the scrub and the pain relief balm, you will come back asking for more,” Says a proud Suhani. Some of these products are what she has been using on herself for years, much before they become part of Ataasii’s store. “We know what we are doing,” adds Suhani.

The Mission

The company’s mission is to document many more interviews of individuals and speak about every aspect of conscious living. With this in place, the brand aspires to have a storehouse to create far more varieties of conscious products, say a jute bag or a yoga mat. 

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handamade, natural skincare
BeautySkin-CareSustainable Startup Stories

Lavanya – A  Natural Handmade Produce, from the Himalayas, Uttrakhand

by Team Conscious Carma
written by Team Conscious Carma

Lavanya, a handamade, natural skincare brand from Uttarakhand, came into existence due to the skin allergy faced by  Megha Maheshwari, a hotelier and HR professional having worked with Taj group of hotels.  Her Mother in Law, Shiv Shakti Bhatnagar came to her rescue with natural homemade treatment based on Ayurveda.

“This sparked the idea of using our OWN heritage of Grand mother’s & Great Grand mother’s secrets of natural & homemade beauty recipes. Reviving forgotten recipes gave birth to Lavanya in October 2020”, says Megha

All its products are made of 100% Natural. Preservative- Free, Paraben-Free, Chemical Free, Cruelty-Free and Alcohol Free. And the raw materials are sourced under personal supervision & handpicked by Himalayan village women in Uttrakahand. These are then grinded in water mill (gharrat)

As our products are handmade there may be imperfections and their Shape, Size, Weight, Color may vary from each other but the authenticity of the raw materials is guaranteed

Challenges

There are a few challenges as every start-up faces.  We are currently creating small batches. Also, our product range is in dry powder form  and not in ready to use format as we don’t use any preservatives.  We are exploring and experimenting with available local herbs to be used as natural preservatives.

Milestones

We have sold to almost 1,000 customers till now and there is not even a single negative feedback. We are currently selling through Instagram and participating in government exhibition and through the word of mouth

Products being offered : 15 variants of soaps, 3 variants of body and face cream, 5 variants of Lip balm, Hair Oil, 4 variants of Face Pack, Face scrub, anti-acne pack, 3 variants of lip and body scrub and face oil.  Trials are under way to introduce body oil essential oils, navel oil and face and body wash

Vision

Our vision is to bring our vedic ayurvedic science back to the modern world which has better effects than synthetic chemicals, is reasonably priced and also provide a livelihood to our Himalayan villagers and help them sustain

Availability : Instagram Lavanya.beauty.products

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BeautyGiftingSustainability

Christmas Gifting ideas that are all natural, organic and sustainable

by Team Conscious Carma
written by Team Conscious Carma

Bevzilla’s Turkish Hazelnut Coffee Powder Gift Set With Free Frother & Enamel Mug-A great blend of flavours- The Bevzilla Coffee powder is made from 100% pure Arabica Beans and promises to deliver smooth, delicious, and frothy coffee every time. This Instant blend of coffee has plant-based vitamins, making it a healthier alternative to your regular coffee. It delivers a premium taste of freshly brewed cafe-like coffee at home at the same cost as your regular coffee. Available in four delectable flavours- Colombian Gold, Turkish Hazelnut, French Vanilla, English Butterscotch, Gluten-free & Vegan friendly with no preservatives, no additives, or added sugar.

Lip Lustre from Type Beauty Inc- An oil to gloss formula that glides seamlessly over the lips and sets into a comfortable, non sticky gloss in 5 minutes. With a minimum transfer formula like this you can keep your lips looking shiny and juicy for up to 6 hours without reapplication. Infused with ingredients like Vitamin C and Niacinamide this formula will simultaneously hide and heal lip pigmentation with regular use. Making your natural lips look amazing after use.

MakeUp Eraser I HEART YOU 7-Day Set (Pack of 7) Erase ALL makeup with JUST water! The ‘I HEART YOU 7’  MakeUp Eraser is a 2in1: double-sided to erase and exfoliate, 7-Day Set includes: 7 MakeUp Erasers, approx. 5in x 4in, one mini for every day of the week!

Deyga Organics best sellers hampers : The  bestsellers’ hamper is a well-curated collection of products that helps you delight in the ‘Deyga Experience’! It comprises our most-loved products that can be used to build a solid self-care routine. It is also perfect for gifting!

Bella Vita Organic’s SENORITA WOMAN Gift Set celebrates the sensual and feminine character of a woman. Pamper yourself with the luxurious body wash, body lotion and mesmerising perfume. Infused with top notes of a citrusy blend of Yuzu, Pomegranate and Mint, Peony, Lotus and Magnolia at the heart along with Musk, Mahogany and Amber at the base add the perfect balance, enhancing longevity and bringing solidity to the fragrance. Channel your inner Senorita with Bella Vita Luxury SENORITA WOMAN Gift Set.

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BeautySustainability

Deyga Organics unveils Face Serums that nourish your skin inside out

by Team Conscious Carma
written by Team Conscious Carma

Deyga Organics –  A brand that  believes in organic care for the body has unveiled a variety of face serums for the glowing and nourishing skin. These serums are a  fusion of nature and goodness, combining every particle by hand and bringing an immersive experience of oneness with the earth. Their craftsmen celebrate raw, natural and organic beauty in every product they chisel.

1. Deyga Organics Beautifying Serum- Lightens blemishes, Treats Pigmentation, Anti-Aging: Radiant and glowing skin with the all-in-one magic elixir, our Beautifying Serum, for younger-looking, tender and healthy skin. 

  1. Reduces acne marks and lightens blemishes
  2. Brightens and softens the skin
  3. Protects the skin barriers and makes the skin look young
  4. It improves the complexion and texture of the skin.
  5. Reverses skin damage caused by pollution and the sun.
  6. Soothes skin and boosts radiance.

2. Deyga Organics Rose Glow Serum- Boosts Glow, Pigmentation Control, Minimises Wrinkles:  Reduce the signs of ageing and add natural radiance with the Rose Glow Serum-for bright and rejuvenated skin. 

  1. Enhances skin texture and gives a youthful glow
  2. Minimizes fine lines and wrinkles
  3. Smells pleasant with floral aroma
  4. Reduces age spots and pigmentation
  5. Lightens acne scars and marks
  6. Improves skin hydration and brightness levels

3. Deyga Organics Anti Aging Serum– Anti Aging, Reverse Skin Damage: Boost radiance and increase skin firmness with our illuminating Anti-Aging Serum for younger-looking, even-toned skin. 

  1. Reduces wrinkles and hydrates the skin to prevent dryness
  2. Brightens the skin and lightens blemishes
  3. Protects the skin barriers and makes the skin look young
  4. It improves the complexion and texture of the skin.
  5. Reverses skin damage caused by pollution and the sun.
  6. Soothes skin and boosts radiance

Available at : www.deyga.in

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BeautySkin-Care

Mellow Herbals best-selling summer care range

by Team Conscious Carma
written by Team Conscious Carma

It is necessary to care for your skin according to seasonal Needs. For instance cleansing, cooling and refreshing the skin are more important in summers as the weather leads to problems like sun tan, sun burn, skin sensitivity, heat rash and eruptions like pimples and acne. Ayurveda has identified many ingredients that have cooling properties and are ideal for summer. Among these are rose, mint, sandalwood, coconut, mint etc. That is why such ingredients are more commonly used during the summer season.

Mellow recommends using various products from its best-selling summer care range like:

Rose Water The skin requires a natural boost of toning and hydration. Mellow”s Rose Water is prepared from steam distillation of rose petal extracts. The fresh rose petals are used to extract the essential oils that give your skin a cooling and soothing effect. It is the freshest and highest quality rose water that is purely nourishing for the skin.

Basil Astritone The skin requires a gentle toning after cleansing. The Astritone toner from Mellow hydrates, tones, and moisturizes your skin. This toner is made of essential natural plant-based components. These ingredients are steam distilled to prepare an effective toner that deeply

Amlam Milk cleanser It has fortifying properties that clean the impurities away but render softness to your skin. It helps you remove make-up, dead skin cells, oil and dirt without effort. The cleanser contains lavender oil that fights acne and enhances glow on skin. Neroli oil has antimicrobial properties that reduce skin breakouts after the use of chemicals.

Marigold Facewash It offers freshness to the users. The essence of marigold and mint gives a cooling effect to the skin. The face wash cleanses the dirt effortlessly and repairs the skin to glow. Your skin is deeply nourished without losing the natural oils.

Papaya Scrub It is a natural composition of vitamin-rich ingredients like lemon peel, papaya, orange peel, walnut and carrot seeds. The ayurvedic formula for skin casts stellar tightening properties, removes dead skin, prevents wrinkles, and makes skin look smooth. The nutrients of walnuts keep your skin looking plump and glowing.

Jval pack, which has natural ingredients like Haldi, Chandan, Manjishtha, and Rose petals, which not only nourishes your skin deeply but also combats wrinkles and age spots. The Jval pack improves the natural skin tone and brightens the complexion when used on a regular basis. Its natural ingredients cleanse and nourish the skin, resulting in a radiant and refreshed face.

Ozone Suntan Lotion If there is one product anyone asks us to be a must have of Mellow Herbals this summer is the ozone suntan lotion. This suntan lotion of 25 SPF+ is loaded with Ayurvedic herbs and extract that not only protects your skin from sun damage but also nourishes it. It suits every skin type. For a skin type which is super sensitive and oily in the summers this lotion glides on so smoothly without leaving any white cast. It has: Aloevera extract, Sunflower oil, Watermelon extract, Carrot extract, Licorice root extract. It also has Titanium Dioxide which works as a UV filter ingredient in the sunscreen.

Inspired by nature, Mellow was established in 2008 as an offline brand selling home-made hair fall solutions. The success of its products in the local community and then through word-of-mouth marketing led the brand to create a robust online presence for itself while eliminating the notion that Ayurveda was a luxury only ew could enjoy. Today, it has successfully made affordable Ayurveda solutions available to a wide consumer base. 

Website: https://mellow.co.in/
Instagram: https://www.instagram.com/mellow_herbals/

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BeautyWellness

Brillare unveils Real Mahabhringraj hair oil

by Team Conscious Carma
written by Team Conscious Carma

Brillare’s latest launch is the Real Mahabhringraj hair oil which is 100% natural and zero percent diluted. It is made from ayurvedic kshirpak vidhi (without milk) for thicker, fuller, vibrant-looking hair and a healthy, clear scalp. The key attribute of the product is addressing premature greying concerns faced by today’s youth.

Brillare is an Indian company started by a formulation scientist and backed by Emami. All Brillare products are 100% Vegan, Cruelty-free and made with natural ingredients. It is on a mission to make 100% natural products without added water, synthetic chemicals and preservatives. From its entire basket of 35 products, 17 products like Oil Shots, Power Drops, Face Toners, Ultimate Soothing Oil & Body Care Ritual are already available in Zero Dilution formulation. They are especially tailored for the new-age, conscious and informed consumers who are looking for truthful natural solutions for their hair and skin concerns.

Real Mahabhringraj hair oil offers a unique and powerful blend of traditional oils such as mahabhringraj, onion oil, castor oil, and cedarwood to cater to all kinds of hair problems including hair loss, dandruff, premature greying, preventing damaged and dry hair. There are no synthetic chemicals, added water, or preservatives in this hair oil.

It is available in 200ml packs on leading e-commerce platforms and regular retail channels. The product is also available across newly opened Brillare offline retail outlets.

For more information, please visit : : https://www.brillare.co.in/

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BeautySkin-Care

Light Up with Light Up Beauty’s Ubtan and Vitamin C Skin Brightening Range

by Team Conscious Carma
written by Team Conscious Carma

Experience the Light Up Glow With the dismal rise in air pollution levels, skin concerns like discolouration, dark spots, dullness and dehydration are becoming increasingly common. Finding affordable skin care which works systematically to address these concerns and deliver results is becoming very challenging. And that’s where Light Up Beauty, a homegrown beauty brand comes in. The brand has recently launched some incredibly efficacious yet affordable Superfood inspired, Vitamin C Skin Brightening Range and Flash Facial and Body Powder Wash (Ubtan)! 

Light Up Beauty‘s Vitamin C Skin Brightening Range is supercharged and activated with the Gold Standard of Vitamin C – THD Ascorbate. THD Ascorbate is not only incredibly stable and potent but is oil-soluble, allowing it to penetrate the deepest layer of your skin, 3X faster than other Vitamin C creams and serums which are only water-soluble. Light Up believes in creating honest, clean and 100 % toxin free skincare products that give you the right kind of Antioxidant protection to combat pollution and sun damage. 

Light Up Beauty’s new skin brightening range includes the dynamic duo of PRISM Vitamin C Glow Cream and BLAZE Vitamin C Glow Serum. They are both powered with THD Ascorbate that boosts Collagen and penetrates the deepest layer of your skin. The PRISM Vitamin C Glow Cream contains natural brighteners like Alpha-Arbutin, Kiwi and Sea Buckthorn Oil along with Bio-Retinols and Milk Peptides. The BLAZE Vitamin C Glow Serum contains Advanced Antioxidants like Kakadu Plum and Sea Buckthorn Oil, Hydrators like Chia Seed Oil and Hyaluronic Acid, Age Reversers like Chinese Ginger and Spot correctors like Alpha-Arbutin. 

FLASH Brightening Face and Body Powder Wash brings the spa home and activates the goodness of brightening Urad Dal and Vitamin C, revitalising Marigold, exfoliating Goat’s Milk, detoxifying New Zealand Glacial Clay, age-reversing Hibiscus and hydrating Rose and Pumpkin Seed Oil. With a 3 Minute Facial ritual it helps to remove colour, chemicals, toxins and dirt. It is ideal for use before a wedding, date, or big night out.It gently exfoliates, removing dead cells and delivering deep hydration instantly. It is 100% natural, fragrance free and contains absolutely no preservatives or chemicals. 

Light Up incorporates its 10 Clean Commandments across its entire product range. All their products are paraben-free, sulphate-free, urea-free, talc-free, alcohol-free, mineral oil-free, hydroquinone-free, phthalates-free, and are dermatologically tested and not tested on animals.  

Speaking about the new launch, Meenakshi Ganesh, Founder and CEO of Light Up shared, “Our mission at Light Up was to create an Indian version of international skin brightening products which are effective but extremely expensive. We want to cater to everyone by bringing affordable and smart skincare to the market that actually works. Our new range allows our clients to flaunt their natural complexion. We want our customers to bid adieu to filters and heavy layers of makeup with our new skincare range. Almost no product in the market performs the triple role of defending the skin from pollution, hydrating it and enriching it with Antioxidants, Minerals and Vitamins. We wanted our range to provide our clients with the skincare they deserve.” 

Light Up Beauty’s products are perfect for all skin types and all genders. Their formulas are Superfood inspired, honest, transparent and designed to deliver results. You can now buy their products on Amazon and Flipkart and their own website at www.lightupbeauty.com. 

For more information about the brand, https://lightupbeauty.com/
The brand is also available on Amazon – http://www.amazon.in/lightup
The instagram handle for the brand is available at : https://www.instagram.com/lightup_beauty/

About Light Up: 

Light Up is a homegrown skincare brand based out of Delhi. The women-led brand was started in September 2020. Light Up is strongly committed to the Golden Trinity of a Healthy Diet, an Active Lifestyle, and a potent Superfood-inspired Smart Skincare regimen. The idea of the brand was to create affordable clean formulations inspired by Superfoods, Vitamins, and Antioxidant rich ingredients that would deeply nourish and create a lit-from-within glow.

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