On a mission to promote a healthier planet, Vishisht is an Eco-friendly brand offering all-natural skincare products handcrafted in small batches using clean and pure ingredients. Also, it delivers the products in Eco-friendly packaging and tests the products on actual end users i.e., humans.
Vishisht started as a result of the skincare problems of its founder Namrata. “I had developed some rashes one summer and none of the moisturisers available in the market helped. I learned about the harmful chemicals found in these moisturisers and their potential damages to our skin. I started looking for natural alternatives and learned about different carrier oils such as extra virgin cold pressed coconut oil, extra virgin olive oil, Argan oil, Shea butters, pure essentials oils etc. I subscribed to the newsletters of some Ayurvedic doctors and skincare specialists.
I started formulating products on my own which worked really well. I started giving out my products to friends, family and people with different skin types to try. My products worked well on everyone. After trial and error, R&D for one year, I launched the brand with around 10 products. Today we have 15 products in total”
An accountant by profession, Namrata really liked her job and it paid well, however, she wasn’t feeling fulfilled. I felt like I have some purpose and I have always wanted to do something of my own and when I came across my skin problems, I found my calling.
The Struggles – Running a business always brings challenges everyday. We faced difficulties explaining to people as to why it is important to switch to natural skincare. People found the products to be expensive too. So such kind of struggles and something or the other happens everyday. I am used to all this now.
The Milestones, – We were listed among the Top 500 startups in South Asia by Innopreneurs Startup Contest, we were among the Top 10 Personal Care Product Companies 2021 by Silicon India Magazine, and we received a Small Business Grant by Facebook in 2020. We have been featured on Better India and LBB. So far, we have recycled 100+ jars, diverted more than 100+ kilograms of plastic from landfills and oceans, and reduced 5,400 kilograms of CO2.
Vishisht offers all products in zero-waste and completely recyclable packaging. The brand gives their customers an option to return their jars in exchange of exclusive discounts. Also, it offsets 100% of our CO2 emissions.